P.O.B1 Properties, the new real estate division of Saif Al Ghurair Real Estate Group (SAGRE), announces its first project, Serenova
P.O.B1 Properties, the newly established real estate development division by Saif Al Ghurair Real Estate Group (SAGRE), announces introducing its inaugural project, Serenova, a community-driven residential project in Dubai Silicon Oasis. The new project reflects P.O.B1 Properties’ commitment to addressing the growing demand for urban convenience in Dubai’s key growth nodes while creating sustainability and long-term value in real estate investment.
Ghaith A. Shocair, Chief Executive Officer of P.O.B1 Properties and Chief Executive Officer and Board Member of the Saif Al Ghurair Real Estate Group, said: “P.O.B1 Properties represents a new strategic direction for the SAGRE Group, focusing on growth and innovation in Dubai’s fast-changing real estate landscape in line with the ‘Dubai 2040 Urban Master Plan’. With deep roots in the city’s development at P.O.B1 Properties, we want to emphasise our commitment to its future chapters, as we have done in the past 60 years. With Serenova, we will showcase this fresh approach and our commitment to deliver destinations which appeal to evolving customers within Dubai’s new neighbourhoods.”
Set for completion in Q2 2027, Serenova, the USD 56 million (AED 206 million) first residential project for sale, spans across an expansive 7,850 sqm plot, offering flexible living spaces that blend modern comfort with serene living to meet the evolving needs and preferences of families and young professionals. Serenova provides 222 apartments, ranging from spacious studios to one-, two—, and three-bedroom apartments, as well as elegantly designed premium two-bedroom apartments and exclusive four-bedroom penthouses. Its architectural design prioritises open spaces, uninterrupted panoramic views of Dubai’s skyline, and forward-thinking layouts that balance privacy and comfort.
Strategically situated in one of Dubai’s fast-growing residential and business hubs, Serenova will have easy access to key highways, including Al Ain Road, Sheikh Mohammed Bin Zayed Road, and Emirates Road, while being conveniently close to Dubai International Academic City. Serenova will also benefit from Dubai Metro’s upcoming Blue Line project, with a station planned in close proximity to the project, offering enhanced connectivity and ease of transport for residents.
Apartments will feature private balconies or spacious terraces with uninterrupted views of Dubai’s exquisite skyline, offering generous outdoor living spaces to enjoy with family and friends. A range of premium amenities will elevate everyday living, including a landscaped courtyard with spacious outdoor gardens, two family and children’s pools, a rooftop skyline pool for adults, sunset terraces, a wellness court, and a rooftop gym and fitness centre. Residents will also benefit from a thoughtfully planned experience, complete with 24/7 concierge services and comprehensive security.
Engel & Völkers was appointed as the exclusive brokerage agency for P.O.B1 Properties’ Serenova project. With over 1,000 offices globally, Engel & Völkers will leverage its vast international network to attract buyers and investors through roadshows, agent connections, and access to the local brokerage community.
P.O.B1 Properties is built on the legacy of its parent company, Saif Al Ghurair Real Estate Group (SAGRE), known for its long-standing excellence in real estate development. Its portfolio includes over 1,800 residential units, offices, and pioneering retail projects.
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