The surge in demand for branded residences in Dubai is also projected to push up their pieces by 10-20% from the estimated current average price of about $1,769 per square foot
Dubai’s Branded Residences: A Magnet for Ultra-Luxury Living
Dubai’s real estate market is poised for rapid growth, with branded residences leading the way. Ultra-high net worth individuals (UHNWIs) from India, Europe, Russia, China, and the US are increasingly drawn to these exclusive properties as both a lifestyle enhancement and a strategic investment, according to industry experts.
The Global Rise in Wealth Fuels Demand
The surge in global wealth, particularly in Asia, coupled with an expanding portfolio of ultra-luxury residential projects, has positioned Dubai as a premier destination for high-net-worth investors seeking ultra-prime properties.
Upcoming projects like Sofitel’s first branded residence in Dubai, collaborations between Rove Hotels and IRTH Group, and IHG Hotels & Resorts’ standalone Regent Residences highlight this growing trend. These developments are set to redefine luxury living in the city.
Branded Residences: A Profitable Investment
The increasing popularity of branded residences is driving property prices up by 10-20%, with some locations, such as waterfront properties, expected to see a rise of up to 25%. High rental yields—projected to grow by 12% annually through 2026—further enhance the appeal of this segment.
Sankey Prasad, Chairman and MD of Colliers for India and the Middle East, emphasizes that Dubai’s reputation for architectural innovation and strategic development has solidified its status as a hub for the world’s elite. “Dubai offers unparalleled luxury, exclusivity, and ultra-prime properties, attracting billionaires, royals, and business magnates,” he said.
Innovative Architecture and World-Class Amenities
Dubai’s developers are pushing boundaries with iconic designs, offering features like panoramic waterfront views, rooftop helipads, and smart home technologies. These properties cater to UHNWIs who prioritize exclusivity, privacy, and easy access to cultural and recreational hubs.
Collaborations with global luxury brands like Bulgari, Ritz-Carlton, and Four Seasons enhance the allure of these residences, providing customizations and service levels reminiscent of five-star hotel suites.
Government Initiatives Boost Investment
The UAE government actively supports foreign investment through policies such as foreign ownership in freehold zones and the Golden Visa program, offering long-term residency to high-value investors. This stable and investor-friendly environment is a significant draw for global billionaires.
Future of Dubai’s Ultra-Prime Market
Analysts predict the number of branded residential projects in Dubai will reach 120 by 2028. With an emphasis on lifestyle hubs, private islands, and gated communities offering curated amenities, Dubai rivals luxury destinations like Monaco and Miami.
Prasad underscores the city’s unique position: “Dubai combines opulence with accessibility, creating a lifestyle that celebrates architecture, design, and service. It has mastered the art of luxury living, making it a top choice for the global elite.”
As Dubai continues to innovate and attract global capital, its ultra-prime property market is set to thrive, solidifying its status as a beacon of modern luxury.
