Dubai-based company reviews digital reputation of 27 major developers in the emirate
Reputation House Unveils 2024 Digital Image Analysis of Dubai’s Leading Real Estate Developers
Reputation House, a top-tier reputation management firm in the UAE, has revealed the findings of its 2024 digital image analysis, evaluating the online presence and brand perception of Dubai’s major real estate developers. The extensive study assessed 27 prominent companies, from well-established market leaders to emerging industry players.
Among the developers examined were Abwab Real Estate, Azizi Developments, Binghatti Developers, DAMAC Properties, Danube Properties, Devmark, Deyaar Development, Dubai Properties, Dubai South, Ellington Properties, EMAAR Properties, FIVE Holdings, LIV Developers, MAG Lifestyle Development, Majid Al Futtaim, MERAAS, Meydan Group, Nakheel Properties, Nshama, Omniyat Group, Reportage Properties, Samana Developers, Select Group, Seven Tides, Sobha Realty, Tiger Group, and Wasl.
The evaluation was conducted using eight critical metrics to determine brand reputation:
- Public visibility across digital platforms
- Frequency and impact of media coverage
- Website performance, search ranking, and cybersecurity
- Reputation in search engine results
- Social media presence and audience interaction
- Customer sentiment and feedback relevance
- Brand exposure on video-sharing platforms
- Global brand recognition and influence
Each category was rated on a scale of 0 to 10, with an overall possible score of 80. The analysis covered data from January 1 to December 10, 2024.
Top Scoring Developers by Overall Performance
- EMAAR Properties – 61.46
- Nakheel Properties – 57.48
- DAMAC Properties – 57.11
Outstanding Performances in Key Categories
- Public visibility: EMAAR Properties scored 9.4, leading in search rankings and industry coverage.
- Media coverage: EMAAR Properties achieved a perfect 10.0 due to consistent press releases and strong media presence.
- Website excellence: Reportage Properties secured 10.0 for its cutting-edge, secure web platform.
- Search Engine Reputation Management: Select Group scored 8.6, benefiting from high relevance and minimal negative mentions.
- Social media engagement: Reportage Properties, Select Group, and Majid Al Futtaim tied at 8.6 for their strong content strategies and frequent posting.
- Customer feedback: Ellington Properties earned 5.3, reflecting positive reviews about its services.
- Video content impact: EMAAR Properties led with 10.0, with DAMAC Properties, Reportage Properties, Select Group, and MERAAS also scoring highly for high-quality video presence.
- Global recognition: Nakheel Properties secured 10.0 for its significant brand influence across MENA, Europe, Asia, and North America.
The full research findings are available on the company’s website.
A Commitment to Reputation Excellence
“For years, we’ve been analyzing the reputations of key players in Dubai’s real estate market. Two years ago, we launched the Real Estate Reputation Awards to recognize companies with the strongest online presence. This year, we have taken it a step further by conducting a more comprehensive analysis, focusing on the most influential developers in the sector. Our goal is to offer an objective evaluation of market dynamics while highlighting reputation as a key driver for business success,” said Dima Raketa, CEO of Reputation House.
About Reputation House
Reputation House specializes in reputation management strategies that enhance brand perception, attract investors, and mitigate business risks. In 2024, the company received six international awards for excellence in reputation management, positioning it as the most awarded firm in its field within the UAE.
