With 1,530 branded real estate projects expected in the world by 2031 it is a booming market and Dubai is at the forefront
Dubai: The Global Leader in Branded Residences with 140 Projects by 2031
Dubai is solidifying its position as the global frontrunner in branded real estate, with an estimated 140 branded residential projects set to be completed by 2031. This milestone underscores the emirate’s pivotal role in shaping the global property investment and luxury lifestyle landscape.
Dominance in the Global Branded Residences Market
A recent study by Savills Global Residential Development Consultancy confirms Dubai’s leadership in branded residences. The city continues to outperform other major markets, including Miami, New York, Phuket, and London, by capitalizing on its dynamic property offerings, luxurious lifestyle appeal, and exceptional connectivity.
Globally, there are currently 740 completed branded residential projects, with this figure expected to grow to 1,530 by 2031 across 100 countries. Dubai’s share—140 completed and projected developments—reflects its unrivaled ability to attract global brands and cater to an international clientele.
Luxury Meets Innovation
Dubai’s branded residences encompass a broad spectrum, from hotel-branded properties offering five-star amenities to designer collaborations tailored for discerning luxury buyers and investors. This diversity has firmly established the city as a preferred destination for high-end real estate.
Globally, demand for branded residences is set to double over the next seven years, with the Middle East leading the growth trajectory. The region is expected to experience a 270% increase in branded developments by 2031, with Dubai at the helm.
Insights from Industry Leaders
Rico Picenoni, Head of Savills Global Residential Development Consultancy, highlighted the sector’s diversification, noting, “Over the next five years, 60 new brands are anticipated to enter the branded residences market, expanding into regions like Romania and Tanzania. The Middle East, particularly Dubai, remains central to this growth, evolving with the demands of a sophisticated global audience.”
Andrew Cummings, Head of Residential Agency, Middle East, stated, “Dubai’s global leadership in branded residences is no surprise. The city offers an unmatched blend of luxury amenities, innovative architecture, and world-class services, resonating with both end-users and investors.”
A Growing Global Trend
In 2024, hotel-branded residences accounted for 79% of the sector, with Marriott International and The Ritz-Carlton leading the industry. Non-hotel branded residences, led by YOO, are also gaining traction. Dubai’s ability to seamlessly integrate these developments into its urban landscape, complemented by its world-class infrastructure, positions it as a benchmark for excellence.
The Road Ahead
As branded residences continue to gain popularity, Dubai’s strategic appeal and consistent performance are expected to secure its leadership in the market. While Asia-Pacific regions like Vietnam, Thailand, and China are predicted to challenge North America’s dominance post-2031, Dubai’s innovative approach and investor-friendly environment will ensure its sustained growth.
Dubai’s future as the global epicenter for branded residences remains bright, offering unmatched opportunities for investors and homeowners seeking a blend of luxury and innovation.
