The partnership includes collaboration on Chelsea Residences by Damac, a football-themed real estate project in Dubai.
Damac Properties Joins Forces with Chelsea FC in a New Real Estate Partnership
Dubai-based property developer Damac Properties has revealed a new partnership with Chelsea Football Club, positioning Damac as the official property development partner for the renowned London-based team.
This collaboration includes plans for Chelsea Residences by Damac, a football-inspired real estate project set to rise in Dubai Maritime City.
The new development will feature more than 1,400 residential units, all offering seafront views, and will include amenities branded with the Chelsea Football Club name.
In its official announcement, Damac confirmed that its branding will also appear on the shirts of Chelsea’s men’s and women’s teams throughout the rest of the 2024/2025 football season.
The announcement follows a record-setting year for Dubai’s property sector, which saw over 180,900 transactions valued at AED 522 billion ($142 billion), highlighting strong market momentum.
Earlier in March, Damac entered into a partnership with Abu Dhabi Islamic Bank (ADIB) to introduce a financing solution for off-plan properties. Under this arrangement, buyers can access financing once a project reaches 35% construction completion.
According to Damac, this is the first time such a financing structure has been introduced by a developer in the market.
Amira Sajwani, Managing Director of Sales and Development at Damac, stated that the initiative is designed to broaden access to high-quality real estate by making it more financially viable for a wider range of buyers.
In February, Damac also achieved a major financial milestone by completing its largest sukuk issuance to date—raising $750 million through a 3.5-year senior unsecured trust certificate.
The sukuk carries a profit rate of 7% per annum and is set to mature on 26 August 2028.
The offering attracted strong interest from both international and regional investors, reflecting confidence in the company’s strategy and financial position.
The surge in Dubai’s real estate activity aligns with projections by GlobalData, which forecasts the UAE construction sector to grow at an average annual rate of 3.9% from 2025 to 2027, driven by increased investment in infrastructure, clean energy, oil and gas, residential, industrial, and tourism developments.
The residential segment in particular is expected to see an average annual growth of 2.7% from 2025 to 2028. This growth will be supported by private sector investments and government efforts to expand housing supply to meet growing demand.
