Dubai Property Buyers Becoming More Selective as Market Matures, Say Experts

Dubai’s booming property market is evolving, with investors becoming more strategic and selective, according to real estate experts at the Game-Changers 2.0 Summit.

Dubai Real Estate Market Still Booming, But Buyers Are Wiser 📈

The post-Covid property surge may be slowing down, but interest in Dubai real estate is still at an all-time high. Buyers are now prioritizing:

  • Prime locations

  • Transportation access

  • Community amenities

  • Developer reputation

Firas Al Msaddi, CEO of Fam Properties and organizer of the summit, explained:

“Every property buyer, every investor, and every broker is sensitive to the overall value a project delivers.”

With an increasing number of off-plan developments entering the market, investors are carefully evaluating projects before committing.

“The Boom Is Not Over,” Says Veteran Sales Manager 💼

Mohamad Abbas, Sales Manager at Dubai Holding Real Estate, said:

“Maybe it will stabilize in a couple of years, but it will never decline.”

He highlighted strong demand for ultra-luxury villas and noted that more affordable buyers are willing to move to outer communities.

“The United Nations are buying with us. The whole world is buying with us,” he added.

Not All Real Estate Agents Are Winning 💡

Despite the hype, only 20% of property agents in Dubai are performing well, as reported by The National. Many are struggling in an increasingly competitive landscape, proving the market requires more than just timing—it needs expertise and strategy.

What’s Driving Dubai’s Real Estate Surge? 🚀

Dubai’s property sector surpassed AED 500 billion in annual sales for the first time in 2024. High demand spans:

  • Villas

  • Townhouses

  • Apartments

Growth Factors Include:

  • Liberalised visa policies

  • Safety and modern infrastructure

  • Increase in new business setups

  • Lower interest rates

  • Rapid population growth

According to ValuStrat, 90,000+ new residents arrived in Q1 of 2025. The Dubai Statistics Centre recorded the population at 3.94 million as of Friday.

Top Performing Areas for Property Investment in Dubai 🏡

If you’re looking to invest, these are the current hot zones:

  • Jumeirah Village Circle (JVC)

  • Business Bay

  • Dubai Hills Estate

  • Dubai South

  • Motor City

AI and Real Estate: A New Generation of Buyers 🤖

The Game-Changers 2.0 Real Estate Summit sold out 2,000 seats—some VIP seats priced at AED 30,000. Organized with support from the Dubai Land Department, the event focused on regulations, trends, and AI in property tech.

Fam Properties shared that AI is helping attract younger buyers by making market data more accessible and transparent.

Expert Warning: Lower Your Return Expectations ⚠️

Manan Law, Managing Partner at Equifirst, offered a dose of realism:

“In 2020, you could have bought anything blindly and made a return. Now you need to study the developer, location, and community amenities.”

He cautioned investors not to expect 50% returns anymore. Today’s average return is between 10-12%—more aligned with a long-term asset.

“Property is not a stock. It’s a fixed, illiquid asset. It takes time,” Law emphasized.

Financing Grows as Market Matures 🏦

Mortgages now account for 40% of property sales in Dubai. With lower interest rates and more flexible financing, buyers are leaning toward home loans for security and sustainability.

“It’s the natural progression of a maturing market,” said Law.

Final Thoughts 💬

Dubai’s property market continues to perform strongly in 2025. But today’s investors are smarter, more selective, and focused on long-term gains—not just quick profits.

Whether you’re a first-time buyer or seasoned investor, understanding:

✅ The right location
✅ Reputable developers
✅ Community infrastructure
✅ Current ROI expectations

…will help you make smart, sustainable investments.


💼 Ready to Invest in Dubai’s Real Estate Market?

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