Targeting UHNWIs Seeking Premium Real Estate
Discovery Dunes, a groundbreaking private residential community in Dubai, is setting its sights on ultra-high-net-worth individuals (UHNWIs) seeking unparalleled luxury and exclusivity. This unique development promises to elevate the city’s reputation as a global hub for elite living.
The demand for ultra-luxury properties in the UAE has surged in recent years, with Dubai emerging as a hotspot for UHNWIs. According to Mike Meldman, Founder and Chairman of Discovery Land Company, “Dubai is synonymous with luxury, and the influx of UHNWIs in recent years is exemplary. This demographic has invested heavily in the city’s real estate landscape and is one of the key reasons for our expansion into the Middle East.”
A Booming Market for Ultra-Luxury Real Estate
Dubai’s residential property market has reached remarkable new heights. Real estate leader CBRE reported AED120 billion ($32.7 billion) in residential sales during Q3, reflecting a 30% increase compared to the previous year. Meanwhile, Knight Frank forecasts UHNWIs will invest $4.4 billion in Dubai property in 2024, marking a 76% growth from 2023.
The city’s ultra-luxury market has been further fueled by unique projects and concepts such as private members’ clubs and underwater suites. Discovery Dunes aligns seamlessly with this trend, introducing exclusive, members-only residences to the region.
Discovery Dunes: A Game-Changer in Luxury Living
Spanning an impressive 27 million square feet, Discovery Dunes is part of the Discovery Land Company portfolio, a leader in private clubs and luxury communities across 35 destinations, including the US, Latin America, Europe, and the Caribbean. Located in Dubai South’s Golf District, this ultra-luxury development is poised to cater to the area’s rapidly growing population, driven by the upcoming airport expansion and the demand for over a million residential units.
Discovery Dunes promises an elevated lifestyle, combining premium residences with an array of world-class amenities. Its dedicated concierge service enhances members’ experiences by managing everything from travel arrangements and home preparations to restaurant reservations and golf bookings.
Mike Meldman emphasized the project’s vision, stating, “With Discovery Dunes, our goal is to take luxury to the next level and provide our members and their families with unforgettable experiences. Dubai, with its dynamic market and global appeal, was our first choice for expansion in the region.”
Unrivaled Lifestyle and Exclusive Perks
Residents of Discovery Dunes gain access to a range of luxurious amenities, including organic farms, equestrian facilities, kids’ clubs, and cultural programming. Members can also enjoy Discovery Downtown at The Dubai EDITION Hotel, featuring a signature restaurant and lounge, private dining spaces, a terrace, and a state-of-the-art golf simulator, perfect for hosting screenings and events.
Discovery Dunes sets a new standard for luxury living, blending exclusivity with world-class services and experiences. As Dubai continues to attract the world’s wealthiest investors, this iconic project is poised to become a cornerstone of the city’s ultra-luxury real estate landscape.
