Rajab Ali Virani’s journey with VeriEstate began with a simple yet powerful insight: property buyers in Dubai often navigate the process with blind spots. Many overlook potential issues with essential systems like HVAC units or MEP (Mechanical, Electrical, and Plumbing), only realising the flaws after closing the deal. “We saw the gap first-hand,” Virani shares. “It wasn’t just about missed inspections; it was about missed peace of mind.”
VeriEstate was founded as a business venture and a solution to buyers’ frustrations. The platform seeks to unify property discovery, inspection, and transactions in one place—no more dealing with multiple vendors or inconsistent service standards.
What started as a straightforward fix to a widespread problem has evolved into a comprehensive proptech platform that promises to simplify real estate transactions for everyone involved.
The real estate market in Dubai is fast-paced, with over 90,000 residential sales recorded earlier this year alone and more than 200,000 new rental agreements. Despite this growth, the process for buyers often remains fragmented. Before VeriEstate, finding reliable inspection services meant juggling different vendors, each with their processes and standards.
Virani saw this as a hassle and a missed opportunity to offer a unified, transparent service. VeriEstate’s platform combines buyers’ needs—property listings, inspection services, and transaction support. “We’re not just here to help you find a home; we’re here to ensure it’s a home you can trust,” says Virani.
By integrating third-party inspection companies and implementing a mutual agreement process, VeriEstate ensures that buyers and sellers are aligned, reducing the risk of disputes or hidden surprises after the purchase.
Tech at the Core: AI and Blockchain for Transparency
As a proptech company, VeriEstate uses AI and blockchain to enhance the property buying process. AI drives the platform’s ability to provide tailored property recommendations, predict market trends, and identify potential risks—features that Virani believes are essential for informed decision-making. “We’re not using AI just to automate; we’re using it to empower our users,” he explains.
Blockchain plays an equally significant role by ensuring the security and integrity of transaction records. Each process step, from inspection reports to purchase agreements, is securely recorded and accessible through the platform. This not only reduces fraud but also fosters trust among users. “Our commitment to transparency isn’t just a tagline; it’s built into the fabric of our technology,” says Virani.
Building a Team, Facing Challenges
While VeriEstate’s technology is a standout feature, its success hinges on a strong team. Virani leads a small but skilled group of tech specialists and customer support experts. Their mission? Make the platform as intuitive as possible, whether accessed via the app, website, or WhatsApp.
“Getting all stakeholders aligned was one of our biggest challenges,” Virani admits. Convincing inspection companies, insurance providers, and brokers to adapt to VeriEstate’s model wasn’t easy. Each partner came with unique standards and expectations, requiring a significant effort to establish trust and consistency. But Virani views this as a necessary part of creating a unified experience. “We’re not trying to compete with them; we’re trying to raise the bar together.”
The Revenue Model: Simple Yet Effective
VeriEstate’s revenue model is as clear-cut as its platform: it earns a percentage from service providers like inspection firms, brokers, insurance companies, and maintenance providers. This structure keeps costs transparent for users, who benefit from a wide range of services without hidden fees. “We’re adding value, not costs,” Virani emphasises. It’s a straightforward approach that aligns with VeriEstate’s mission of creating a seamless, customer-centric real estate journey.
Scaling Up: From Dubai to the Region
While Dubai is VeriEstate’s starting point, Virani has ambitious plans for regional expansion. With positive responses in the UAE, the next logical steps include Abu Dhabi, Sharjah, and Ajman. Beyond the UAE, the team has its sights set on Saudi Arabia, a rapidly growing market where the real estate sector is projected to reach $11 billion by 2030.
“Saudi Arabia aligns perfectly with our growth strategy,” says Virani.
He sees Saudi Arabia’s Vision 2030 initiative and developments in cities like Riyadh and Jeddah as major opportunities for VeriEstate’s expansion. The company also plans to enter markets like Oman, Qatar, and Bahrain, adapting its tech and service offerings to meet each region’s unique regulatory requirements.
Navigating Regulations and Compliance
Operating in multiple markets presents regulatory challenges, especially regarding technology like AI and blockchain. VeriEstate works closely with legal experts to ensure compliance with local laws, data protection mandates, and real estate regulations.
“We’re not just scaling fast; we’re scaling right,” Virani asserts. This proactive approach helps VeriEstate maintain its commitment to transparency and security as it grows.
AI in Action: Smarter, Safer Decisions
AI and machine learning aren’t just buzzwords at VeriEstate—they’re integral tools that enhance the platform’s functionality. By analysing property data, market trends, and user interactions, AI provides users with informed insights and tailored recommendations. Machine learning continuously refines these predictions, improving user experience and decision-making.
“We see AI as an enabler, not just an automation tool,” Virani explains. For instance, the platform can identify potential property issues or predict market shifts, offering users guidance well before any problems arise. “It’s about making smarter decisions, not just faster ones.”
Driving Adoption: Engaging Buyers and Sellers
Virani knows that the success of VeriEstate depends on adoption, not just by buyers and sellers but also by industry professionals. The company uses a multi-channel strategy that includes digital marketing, social media outreach, and direct partnerships with developers and brokers. “We’re not just here to sell a service; we’re here to build trust,” Virani says.
Real estate professionals play a crucial role in this strategy, introducing VeriEstate to their clients as a tool that adds value, not just in terms of cost but also peace of mind. Collaborations with industry leaders and major brands further extend the platform’s reach, aiming to make VeriEstate a go-to destination for anyone navigating the property market.
The platform’s mix of technology, transparency, and trust sets a new standard for proptech in the region.
For Virani, the mission is clear: “We’re not just building a company; we’re creating a movement toward better, smarter real estate experiences.” As VeriEstate gears up for expansion, its impact is already being felt—one inspection, one transaction, and one satisfied user at a time.
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