Jumeirah expands Dubai portfolio with three developments

Jumeirah expands Dubai portfolio with three developments

Jumeirah Expands Dubai Portfolio with Three New Luxury Developments

Jumeirah, the esteemed hospitality and luxury living brand, has announced three major upcoming developments in Dubai. Among them are Jumeirah Asora Bay, a premium hotel and residential destination at La Mer South, and Jumeirah Residences Emirates Towers, a high-end residential complex situated within the heart of Dubai’s business district.

The properties are anticipated to launch in the coming years, with Jumeirah Asora Bay slated for completion by 2029.

Jumeirah Asora Bay will encompass a hotel featuring 103 guest rooms, 20 exclusive villas, and 29 upscale residences that include both apartments and oceanfront villas. In partnership with Meraas, part of Dubai Holding Real Estate, Jumeirah will also unveil Jumeirah Residences Asora Bay, which includes 29 luxurious units. These will range from spacious four-to-six-bedroom apartments to a lavish seven-bedroom penthouse and six elegant ocean villas.

The Jumeirah Residences Emirates Towers will add another dimension to the city’s residential market, offering 754 apartments that range from one to four bedrooms. The development will also include a suite of lifestyle offerings such as private fitness studios and an exclusive cinema.

Thomas B. Meier, Chief Executive Officer of Jumeirah, shared: “Aligned with our Mission 2030 vision, our focus is on achieving responsible growth while doubling our footprint both within the region and globally. A strong presence in our home city is central to this vision. Following the successful debut of Jumeirah Marsa Al Arab earlier this year, we are expanding further in Dubai through the launch of Jumeirah Asora Bay and Jumeirah Residences Emirates Towers.

“These remarkable projects embody the future direction of the Jumeirah brand—defined by curated experiences, thoughtful design, and a focus on well-being. Our strategic vision continues to unfold, and these new properties will further reinforce our standing as a global innovator and trendsetter in luxury living.”

Khalid Al Malik, CEO of Dubai Holding Real Estate, also commented: “Meraas is honored to collaborate with Jumeirah in redefining the luxury lifestyle in Dubai. Both Jumeirah Residences Asora Bay and Jumeirah Residences Emirates Towers represent more than homes—they are carefully designed lifestyle destinations for refined buyers and global investors.

“Inspired by Meraas’ vision for exceptional urban living, these residences blend iconic design, top-tier facilities, and Jumeirah’s signature hospitality, raising the bar for residential living and reaffirming Dubai’s position as a leader in high-end real estate worldwide.”

As part of its ongoing brand evolution and diversification strategy, Jumeirah has outlined four distinctive portfolio segments:

• Jumeirah Icons – including the iconic Burj Al Arab, this limited-edition series showcases the brand’s most celebrated landmarks.

• Jumeirah Privé – a newly created category spotlighting ultra-exclusive properties like Jumeirah Thanda Island, comprising private estates, villas, and island retreats.

• Jumeirah Hotels & Resorts – the core of the brand, featuring its diverse portfolio of global hospitality offerings.

• Jumeirah Residences – a growing focus for the brand, built to redefine upscale daily living and elevate lifestyle standards across the globe.