Germany-based luxury car modification firm to apply design approach to high-end residences.
Dubai, UAE – German luxury automotive customisation brand Mansory has officially announced its foray into the international real estate arena through a strategic collaboration with UAE-based developer Amaal. This joint venture signifies Mansory’s debut in the property development space, with its inaugural project set to launch in Dubai.
This bold expansion comes amid projections that forecast Dubai to become the world’s top luxury residential market in 2025, buoyed by rising interest from global investors and a favorable macroeconomic climate.
Well-regarded for its expertise in high-end vehicle customisation, Mansory is now bringing its distinctive design philosophy into the world of upscale residential real estate. With a history of crafting bespoke conversions for prestigious automotive marques such as Ferrari, Lamborghini, and Rolls-Royce, the company now aims to extend its flair for luxury and exclusivity into architectural and interior design — a vision it will bring to life alongside Amaal.
Though specific project details remain under wraps, both entities confirmed that further announcements are on the horizon.
Mansory Founder and CEO, Kourosh Mansory, stated that the alliance marks a pivotal brand evolution in step with Dubai’s reputation as a global innovation capital. Amaal Chairman, Abdulla Lahej, emphasized the partnership’s potential to raise the benchmark in high-end real estate development.
This collaboration further underscores the growing influx of luxury lifestyle brands entering Dubai’s booming property market — a trend driven by demand from affluent buyers looking for uniquely crafted, design-forward living spaces.
